What process designs new and changed services to meet business needs?

The process that designs new and changed services to meet business needs is Service Design. This phase focuses on the architecture and quality of the services provided, ensuring that they align with the current and future needs of the business.

Service Design involves various activities, including creating designs for the new systems, processes, models, and service components. It aims to ensure that services are efficient, cost-effective, and meet the desired service levels. This process includes not only the design of the service itself but also how it is integrated into the existing operational environment and how it complies with relevant requirements.

The importance of Service Design cannot be overstated, as it lays the groundwork for successful service implementation and ongoing provision. It ensures that services are designed with the necessary scalability, security, and manageability to adapt to changes in business needs and technology advancements.