What kind of information is typically targeted in phishing attempts?

Phishing attempts primarily aim to collect sensitive personal information because this type of data can be exploited for identity theft, financial fraud, and unauthorized access to accounts. Sensitive personal information includes details such as social security numbers, bank account information, passwords, and credit card details.

Attackers often create deceptive emails or websites that appear legitimate, tricking individuals into providing this confidential information. By successfully acquiring sensitive data, attackers can pose as the victim, facilitating various forms of financial or reputational harm.

In contrast, generic marketing data and non-sensitive information do not present the same risk or value to attackers. Public financial reports, while containing potentially useful data, do not typically relate to personal information that phishing attempts focus on. Thus, it's the sensitive personal information that is the primary target in phishing schemes.