What encompasses all systems, processes, and applications needed to manage customer relationships?

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The answer is customer management, as it refers to the comprehensive approach that organizations utilize to manage their interactions with current and potential customers. This involves various systems, processes, and applications designed to streamline and enhance customer relationships, ensuring that their needs are met efficiently and effectively.

Customer management includes aspects such as customer service, sales management, and marketing strategies, all aimed at fostering a positive experience for the customer. By employing tools like Customer Relationship Management (CRM) software, businesses can analyze customer interactions, track engagement, and ultimately improve business relationships.

In contrast, service delivery focuses specifically on the provision and execution of services to customers, which is just one element of the broader customer relationship management spectrum. Technical support is more about assisting customers with technical issues regarding products or services, which does not cover the entirety of managing customer relationships. Incident management relates primarily to the identification and resolution of service incidents, which is also a narrower concept than customer relationship management. Each of these terms serves specific functions but does not encompass the full scope of managing customer relationships as customer management does.

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