What does ITAM software primarily help organizations manage?

ITAM, or IT Asset Management software, is specifically designed to help organizations manage their IT assets and resources effectively. This includes a wide range of items such as hardware components, software licenses, and network devices.

Using ITAM software, organizations can track the entire lifecycle of their IT assets—from procurement to disposal—ensuring that all assets are accounted for and utilized efficiently. It provides tools for monitoring software compliance, managing inventory, and optimizing resource allocation. This management is crucial for maintaining operational efficiency, reducing costs, and ensuring compliance with licensing agreements.

Other options do not relate to the core functionality of ITAM software. Employee performance and marketing campaigns involve different aspects of business management, while financial budgets are generally handled by financial management software rather than IT asset management systems. Thus, the focus on ITAM software is specifically on the management and optimization of IT assets, which makes this answer the most appropriate choice.